Last week my article 8 Simple Steps to Growing a Quality Twitter Following was published on Social Media Examiner.  It shows how I set up a tweet plan of strategic scheduled tweets.  Some of the readers were surprised at the work I invest in setting up this scheduled tweet plan. So I thought I’d share my approach to using twitter for business. It’s a great way to get the value you want out of Twitter, whether it’s reaching international audiences or not.

There are 3 distinct business dimension in how I tweet.  And here they are.

1 – Marketing On Twitter

In my world of international business development marketing involves a lot of work. It’s the work you need to do to get to know people from scratch.  You need to invest more time in getting things right when marketing across cultures.

3 Business Dimensions For Your Twitter Plan is a post from: International Social Media

Many businesses use Twitter as a marketing tool because they get value out of the time they spend tweeting. But there are still many people who do not understand how Twitter can be of value for their business.

It’s not easy to see the value Twitter can bring because success involves Twitter tactics corresponding to specific business goals within a more comprehensive social media marketing plan. And you may not have the same business goals for Twitter and your other social media marketing.

It is important to understand how your Tweet Plan works with other social media marketing tactics. Twitter provides extra value to your other social media platforms and overall social media marketing strategy. The lead player in your social media mix will depend on your business and your audience.

With this in mind, you still probably want to take a closer at what Twitter can do for your business. But again we run into a road block. In order for you to find out how your business can use any social media platform, and Twitter in particular, you need to spend time participating in it.

Don’t despair, though.  Read carefully through the 3 Twitter tactics below. These 3 Twitter tactics are all you need to learn to find out how to use Twitter effectively for your business. These 3 tactics also provide a good basic framework of an effective Tweet Plan for most businesses.

3 Steps To A Successful Tweet Plan is a post from: International Social Media

There are still many people who think a website alone opens their business up to global markets and brings in international sales.  Unfortunately this assumption often leads to disappointing results.  Part of the problem is in the different definitions we have for an “international business”. Let’s think about this first.

In amidst all of these adaptations, there is a balance to find within your own business.  This is also why it is important to know exactly what you need to do to get the international business you are looking for.

And this is exactly where international social media can play a very interesting role. It is a great opportunity to connect with your international markets.  This in turn leads us to the question of creating an international business blog.  The truth is, within an international social media plan a blog can be a great option for businesses hesitating to expand abroad.  An international business blog can serve as an international hub, or even a regional outpost, to learn more about how you need to adapt your business for more international sales.

An International Business Blog To Discover New Markets is a post from: International Social Media

It’s part of the nature of social media. Cultural differences will always impact social media communication. And how you deal with these cultural differences will impact your international social media success.

This is an important point for businesses to remember. Social media can be used to help businesses connect with different international audiences… but only if the communication is getting through effectively.

One example of how cultural differences impact social media is to have a look at the most popular social media platforms.  Although many of these popular platforms are American, they are also very popular outside of America.  But if you listen closely, you can see different cultures using the same social media platform differently and you can hear cultural friction between different cultures.  This cultural friction is not only between English speakers and non-native English speakers, but it is also amongst native English speakers from different countries.

Our cultural backgrounds impact our interactions on social media.  Let’s take a closer look at this.

Cultural Differences In International Social Media is a post from: International Social Media